E-commerceSmall Team 2-5

Gift My Book

AI-powered personalized comedy books -- $1M ARR built in one week with Base44

Reported metric: Pretty close to annualized revenue of one million dollars (~$83K/mo); first real profitable month December; took about three months from launch, per Base44 case study
Founded: 2025
Team: Small Team 2-5
Location: Israel

The story

Yoav Hornung spent eight years at Fiverr before teaming with two friends to explore side projects rooted in gifting and physical products. Their first attempt with outside developers took months and slow progress. With Gift My Book, they switched to Base44 and built the end-to-end product -- an AI book generator that turns names, photos and inside jokes into custom 240-page personalized comedy books -- in about a week. They generated an ad on ChatGPT, put $100 of spend on Meta, and woke up to a purchase. The product hit 6-8% visitor-to-purchase conversion, reached annualized revenue close to $1M within about three months, and turned profitable in December. Live at giftmybook.com, built and hosted on Base44.

Business model

Revenue tier

$1M+

How they make money

Direct-to-consumer personalized books (custom 240-page comedy books, printed and shipped worldwide)

Founder perspective

“We generated an ad on ChatGPT, put $100 ad spend on Meta, then we woke up to a purchase. That blew my friend's mind when it happened.”
Y
Yoav Hornung
Founder, Gift My Book

Evidence trail

Sources & evidence

Public sources that passed the listing's publication boundary for financial, team, or AI-native claims. Sources still awaiting review or rejected during research are not surfaced here.

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Claim coverage

AI-native operation· 1 Revenue· 1 Team size· 1

Verified topics: 0
Reported only: 3
Public sources: 1

Case studySource observed Aug 6, 2026base44.com

AI-native operationFounder/company reportedRevenueFounder/company reportedTeam sizeFounder/company reported

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Evidence status applies to each supported claim, not the source as a whole, and does not imply an audit. A topic is shown as verified when at least one qualified source supports that topic at the verified level; founder/company-reported claims remain labeled separately. Observation dates show when AgenticArtists checked a source, not when the underlying claim necessarily became true.

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